I am Paula, a UX/Product designer from Toronto.

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Born and raised in Colombia, I bring a global perspective to my work, grounded in a Bachelor’s degree in Industrial Design and a Master’s degree in Digital Design. I’m a UX designer passionate about user-centered problem-solving, crafting intuitive, thoughtful digital experiences that balance clarity, usability, and impact.

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Over more than ten years in UX and product design, I have led the evolution of multiple complex platforms, shaping experiences used daily by professionals across various organizations. I began as a UX Designer and progressed to Senior UX Lead, owning key aspects of UX strategy and leading multiple 0→1 initiatives from early discovery through launch and scale. These efforts established foundational design patterns and unlocked new capabilities across platforms.

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I collaborate closely with product, engineering, and business stakeholders, mentor junior designers, and translate complex workflows into intuitive, scalable experiences. Most notably, I have led the design and delivery of personalized digital experiences for professional users, setting new standards for user-centered innovation within the organizations I have worked with.

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Beyond design, I train in agility with my dog, a practice that has sharpened my attention to detail, empathy, and collaboration. Navigating courses together reinforces many of the same principles I apply to UX: trust, iteration, and teamwork to reach a shared goal.

Curious about agility training? Scroll down to watch our video 👇