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Designing clarity for high-complexity products

Senior Product Designer & UX Lead with 10 years of experience leading full-scale redesigns and end-to-end product strategy. From 0→1 initiatives to cross-platform transformations, I bridge the gap between business goals and high-performance user experiences.

2023 CEO's Award of Excellence Nominee for Product Innovation. See recognition 

Sun Life Financial Performance

Driving measurable growth through strategic UX enhancements and the end-to-end evolution of the advisor portal experience.

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LATEST WORK

UNIFIED ADVISOR EXPERIENCE
Suncentral | Sun Life Financial

Full-scale redesign of Suncentral, the primary digital portal for independent Canadian advisors. I led the end-to-end transformation of a 20-year-old legacy system into a unified, high-performance platform that streamlines complex daily workflows.

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DAILY WORKFLOW SOLUTIONS
Advisor Hub | Sun Life Financial

End-to-end modernization of the main digital platform for Sun Life advisors. I streamlined the information architecture of a massive 4,000-page legacy resource hub and established a design-led workflow within high-velocity engineering squads.

PERSONALIZED SHORTCUTS
Favourites | Suncentral | Sun Life Financial

0→1 feature design of a new personalization system.

I introduced a new mental model for productivity, allowing users to curate their own digital workspaces through custom shortcuts and organization.

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Personalized & Integrated

Favourites + Forms | Suncentral | Sun Life Financial

Strategic 0→1 integration of two independent product workflows. I proactively unified fragmented experiences into a single, cohesive interaction model, creating a seamless end-to-end journey for advisors managing high-frequency resources.

Role-based Team Updates

My Team | Suncentral | Sun Life Financial

0→1 product design for Sun Life’s first self-serve team management hub. I transformed a manual, help-desk-dependent process into an intuitive, role-based digital solution for managing delegated access.

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Design System Modernization

Advisor Portals | Sun Life Financial

Strategic evolution and audit of a global design system. I identified 16 critical functional gaps and designed specialized components to ensure the system supported the high-density, professional utility required for advisor workflows.

RECOGNITIONS

2023 CEO's Award of Excellence - Nominee.

Sun Life Financial. Recognized in the top 1% globally for innovation, collaboration, and impact on advisor experiences.

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